PERFUME, A DISTANCE LINK

VIRTUAL OLFACTORY WORKSHOP

Following the health events, thanks to Mrs. Lydie GENIN, Program Manager, the IPAG Business School of Nice hired us to carry out a virtual olfactory workshop with Bachelor 3rd year Luxury Management and Entrepreneurship.

Through a collaborative platform, we illustrated our program “FROM OLFACTION TO CREATION” ©.

A well-established speech on an introduction to olfaction to head towards the mysterious universe of the perfume industry, this in 4 acts, in 4 days, for 2 hours.

These 23 students should have completed a semester of study in China on the IPAG campus in Kunming allowing cultural and linguistic openness.

Outside of school, they would have had the opportunity to visit the country and live alongside the population, accommodated in a popular city.

This is why, we created in this workshop, an interactive exercise allowing the students to know how to speak and present a smell, a perfume.

We asked them to give a short presentation in order to create an olfactory cultural exchange:

• Concerning a smell, a scent specific to their education, their culture, a memory, of France or their region, that they would have liked to present to Chinese people.
•  And, to present a smell, a perfume which they would have liked to discover in China, a scent, a perfume forming part of the Chinese olfactory culture;

In this time of confinement, the smells and scents of the first exercise were marked with freedom with the sea or ocean air, the scent of Tunisian jasmine and its revolution; of cultural identities with the smell of toasted sesame or ylang-ylang, of protection with the scents of mothers, of attachment to childhood.

For Chinese fragrances, scents of flowers, those of osmanthus and magnolia, intrigued some students.

For others, it was incense that perfumed the temples.

The scents of gardens in Beijing’s “scented hills” ou  or the scent of street markets.