Toulouse brick perfumed with violet
published on 2019-10-21FOR AN OLFACTORY STREET ART
In Toulouse, we perfume our walls with violet! Creation of a new form of artistic expression in the streets of Toulouse.
In partnership with Imagin’optique, optician of niche brands, we perfume with a violet scent the entrance of the store outside in rue des puits-clos in the heart of Toulouse.
This event is associated with the presentation of the 100% Toulouse brand eyewear collection “La brique & la violette”, www.labriqueetlaviolette.com.
The Toulouse brick is impregnated! We coined the term “olfactory street art”.
Fragrant graffiti, ephemeral painting, volatile inscription, we appropriate the public space, thanks to the smell, for a sunny October Saturday.
The opportunity also for us to present 4 creations around this soliflore theme and invite customers to smell their violets, to choose their Toulouse glasses … At first sight.
Achievements:
- Street odorization
- Olfactory street art / fragrant graffiti / ephemeral painting / volatile inscription
- Creation of 4 violet soliflore fragrances
