Olfactory lecture

Château des Baumes
OLFACTORY CONFERENCE “THE BALMS, A MADELEINE FOR EVERYONE”
What if a scent could awaken a forgotten memory? A childhood in a castle, the essence of a raw material for a perfumer, a pastry from a writer, or the fragrance of a saintly woman.
During the olfactory conference “The Balms, A Madeleine for Everyone,” Pierre Bénard Ségu invites you to immerse your senses in a sensory journey where science, history, and emotion intertwine.
Together, we will explore the role of scents in memory, the Proustian syndrome, while encouraging you to discover your own olfactory madeleines.
Come smell, remember, and rediscover the balms that tell your stories.
📍 Information
Tourist Office of Istres
30 Allées Jean-Jaurès – 13800 ISTRES
📞 04 42 81 76 00 – ✉️ tourisme@istres.fr
🌍 www.istres-tourisme.com