Professional training

Name: COMMUNICATION OLFACTIVE, LE PARFUM
Start: 2024-02-12 10:00:00 CET
End: 2024-02-12 17:00:00
Location: EFAP Paris Champs-Élysée - École de Communication

COMMUNICATION OLFACTIVE, LE PARFUM

Monday, February 12 2024, 09:00 - 17:00

EFAP Paris Champs-Élysée - École de Communication

Since 2018, we have been invited to EFAP (www.efap.com), a benchmark communication school since 1961, formerly the French School of Press Attachés, belonging to the Denis-Huisman group (EDH, created in 1991).

We work with MBA Communication Fashion Industry students on a work-study program in the most prestigious brands with a course on olfaction and the perfume industry.

We are continuing our program entitled “Communication & Olfactory Marketing: Perfume”

For three days, we invite students to communicate with the vector of this communication: the smell, the perfume